Why I'm Running

I’m Tzatzil LeMair, SDEC Hispanic Caucus Committeewoman, and I am delighted to announce that I will be running for re-election.
 
Four years ago, I watched in horror as Donald Trump –  a con-artist who disrespects women and calls Mexicans “rapists” and “drug dealers”– was elected President of the United States. As the daughter of Mexican immigrants and the mother of four Mexican-American sons, I took it personally. I decided I would do whatever was in my power to change the direction of our nation, starting with turning Texas Blue. I became a precinct chair, an election judge, and joined the Beto O’Rourke senatorial campaign. Through these experiences, I quickly learned that we cannot turn Texas blue until ALL Texans get fired up, work together and get out the vote.
 
For too long, Hispanics in Texas have been disenfranchised and subsequently estranged from the political process.  But two years ago, we saw a glimpse of the power of the Hispanic vote in Texas. Beto O’Rourke helped drive record-breaking numbers of Hispanic voters to the polls. I was proud to have been part of that historic campaign, and to have provided leadership in the Hispanic outreach effort that resulted in many victories across the state, including sending the first TWO Latinas to the US Congress.
 
For the past two years, I've served on the SDEC Messaging and Campaigns committees where I believe is essential to have a powerful Latina voice. As a cross-cultural marketing and advertising executive with over 20 years of experience, I spend my days touting the importance and power of speaking to diverse audiences in a culturally-relevant and meaningful way to successfully connect, engage, build trust, and ultimately inspire and influence people. These same notions apply to voters. Soon Texas will become a minority-majority state - imagine what we can achieve if we harness the power of our people!
 
I am committed to continuing my work to ensure our party leadership recognizes the importance and power of NUESTRA GENTE and commits its resources to efforts that promote and champion Hispanic engagement and participation in ALL levels of our democracy.
 
Please vote for me so I can continue being the relentless voice that champions our cause.
 
¡Gracias!
 
Tzatzil
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